According to http://sinsofgreenwashing.org, Terrachoice Environmental Marketing found in a study of the North American market place, 98% of companies making "green" claims regarding their products committed at least one sin of green washing. This is a disturbing thought ladies and gentlemen. For further detail into this report I suggest you take a look at this website. It's an excellent resource if you are wondering how to evaluate green labelling on products. But for those of you who are wondering what the 7 sins of green washing are right now, here are the spark notes.
1. sin of the hidden trade-off
2. sin of no proof
3. sin of vagueness
4. sin of worshipping false labels
5. sin of irrelevance
6. sin of the lesser of two evils
7. sin of fibbing
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